Sold direct from us, the manufacturer

Designed, Manufactured and Assembled in the UK

We have a strong passion for delivering products with functionality and purpose, to a level of quality that the price reflects. To achieve this we have been working tirelessly on fine tuning our first innovative product, the Hatchstack and now new to the range, the Drystack. Two years ago we made the conscious decision to steer our growing brand in a direction that would support UK manufacturing and equally as important, take full control over design, quality and price.

Concept to manufacture

Taking full control over price simply means delivering direct to customers. By doing this we avoid a traditional ‘RRP’ price, which includes additional costs for marketeers and sales teams involved with getting the product in your hands. We feel this additional cost is often recovered at the detriment of the products quality and performance. One way products are kept affordable, with an RRP approach, is to utilise low-cost manufacturing sources, outside of the UK. Products that are typically sold in this way are often duplicates of existing products in the market, lacking innovation. Our commitment is to succeed with our approach, before considering low-cost production outside of the UK. In the meantime, delivering a high quality, innovative product at a fair price.

Quality at every step

Our approach requires strong design, development and manufacturing discipline. Something we have always wanted to showcase through our brand. So this is the choice we have made. Our aim is to provide innovative solutions for the fly fisher at prices which support a transparent design and manufacturing process.